THE PROCESS
1 / PRE-PRODUCTION — Crafting Your Vision
Everything starts with clarity.
We’ll dive deep into the creative vision for your song — the story, the emotion, and the sound you want the world to hear. Together, we shape a plan that aligns with your goals, whether that’s:
• breaking onto streaming platforms
• securing radio play
• landing Film / TV / Brand syncs
• or simply creating a song that feels like you
If you need help with songwriting, this is where we refine it. If your song is already there, we move straight ahead.
2 / RECORDING, PRODUCTION & MIXING — Bringing Your Song to Life
No two artists are the same, so this phase is completely tailored to you.
I can take the reins, or we can work closely together — whatever helps you create your best work.
Recording
• If you’re local, you can record with me in my Galway studio.
• If you’re abroad, I’ll help you find an excellent studio near you.
• If you’re recording from home, I’ll guide you on how to capture great-sounding performances with your current setup.
Production — Two Ways to Work
A) Full Production:
I build the production from the ground up based on the sound you’re aiming for. Sit with me while we create it together, or let me handle everything while you focus on the artistry.
B) Song Finishing
Send me your home-produced or studio-recorded tracks, and I’ll enhance the production where needed.
If it already sounds perfect to you, we go straight to mixing.
Mixing & Mastering
Once you're happy with the production, I’ll mix and master the track to a radio-ready level — polished, powerful, and competitive on any platform.
3 / RELEASE STRATEGY — Getting Your Music Heard
Your success matters to me long after the track is finished.
Once you love your new song, we focus on launching it into the world with intention.
We’ll discuss smart strategies for:
• Social Media
• Playlists
• Blogs
• Sync opportunities
I can also equip you with everything you need to run your own PR campaign — or connect you with trusted Music Pitch Partners if you prefer a hands-off approach.
4 / ARTIST DEVELOPMENT — Long-Term Growth
Every artist is on their own path.
Whether you're just starting out or levelling up, I help you identify what’s next and the exact steps to get there — creatively, strategically, and professionally.
My goal is always the same:
to give you the tools, confidence, and clarity to build a long-lasting career.
Who am I?
I live in Galway, Ireland with my amazing (and incredibly patient) wife Shelly and our 2 beautiful kids, Hannah and Adam. I have a dog called ‘The Edge’.
I have 25+ years of music industry experience experience in recording, production, artist management, tour management, songwriting, live sound and performance (guitar, keys and vocals).
If you’d like to have a chat about working together then I’d love to hear from you. Just click on the project planner link below, fill out a few details to help me understand your situation and I’ll be in touch!